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Search Engine Marketing (SEM)

SEM stands for Search Engine Marketing, it is a service comes under internet marketing. It includes promoting of websites and increases website visibility in Search Engine Result Page (SERP) by paid advertising. This technique will make the website to rank in the top list instantly. Making the website in the top ranking is easy for our analysts and in addition it relies upon the customer’s financial plan too. Complete campaign will be monitored and maintained by our AdWords experts.

Organic listing

It is a list based on the relevant search listed in the webpages searched by the user in the search engine. Main intension is to make the searched keyword to be in the top of the searched links in the webpages. All most all service oriented companies prefer organic or natural listing.

Paid listing

Paid listing are more desirable for the keyword search that are listed in the webpages. Here the placement of the ad depends on the bidding score and the quality of the ad. Since it is a paid order, it requires less effort compare to organic listing.

SEM is comprised of Pay Per Click (PPC) and Search Engine Optimization (SEO) is generally used to create traffic over the internet.

PPC will have following campaigns

  • Search Network

    Search network is focused on the keywords that the users search in the search query. Only text ad can be used in the search network.

  • Display Network

    Display Network will shows promotions on the Blogs, online daily newspapers and other Social Medias.


PPC will include

  • Competitive research
  • Keyword research
  • Campaigns setup
  • BID management
  • Copywriting and creative writing for ad copy
  • Content experiment (A/B testing)
  • Landing page optimization
  • Real-time campaign optimization
  • Analytics and reporting